Before further review on Advantages and Disadvantages Between SEO and PPC I want to provide an understanding between them is equally aimed at improving traffic / number of visitors / users which can convert into a buyer / buyer.
Of similarities there are differences in the implementation techniques and each has advantages and disadvantages.
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1 . SEO
SEO Basics, Functions, Advantages and Shortcomings
SEO (Search Engine Optimization) is a way in the use of the web master (website manager) to put her in the position of the website page of the easiest in the prospective customer found using keyword / keywords that match the content of the website with organically.
The mean by organic is "making a website meets the criteria in the set that can be performed on most pages well".
There are dozens of things that should really be noticed and in the run-wrapped with the term optimization of on page and off page plus the other things that should be avoided such as spamming, cloacking, Automatic, and so forth. Websites are in optimization organic SEO definitely takes time to be in the front page. Time to appear on the main page is a relative one depending on the number and quality of the competition of the keyword that is in use.
SEO function
SEO function is to increase the number of visitors. Logically website is very easy to be found will surely get a lot of visitors and the amount of profit the amount of visitors that a website can make a profit if the website is able to convince the visitor to take action / action to buy the product, advertising, donating or anything else that the point is to provide benefits to the owner of the website.
excess SEO
The advantages of SEO is the website owner will benefit without the cost of promotions to do advertising and so forth like that in doing optimization for PPC. Cost SEO organic is much cheaper compared PPC.
Disadvantages of SEO
Disadvantages of SEO is that SEO does not guarantee a website could be in his best position all the time. Website is optimized with SEO will definitely experience the change in position either downgraded or even disappear altogether. Changes occur in the position because of several reasons such as: increasing the amount of competition, from the search engine algorithm changes, errors in optimizing and other factors.
2.PPC
PPC Basics, Functions, Advantages and Shortcomings
PPC Understanding
PPC (Pay perclick) is a way to put the website on pages that are easy to find prospective customers using the keyword / keyword that is given to the organizers website owners PPC (Google Adwords, Clickbank, Sitti, etc.). Website optimization is in the same well with PPC advertising and website will be put on the column of ads.
PPC function
PPC functions the same as the Organic SEO functions together to increase the amount of visitor traffic.
excess PPC
The advantages of PPC is the owner of the website does not have to create a website in accordance with the criteria as done in organic SEO. No need to pay attention to onpage and offpage optimization and not only websites that use PPC does not need to wait for days, weeks and months so that the website can be easily found page.
shortage PPC
PPC is a shortage of your website will be back if it does not extend keasalnya paid advertising if that was not originally going to re-indexed or indexed lack of which had been in a bad position going back to the place before. Not to mention the added negative competition from your competitors who deliberately clicking on your ads until you prepare a budget that will be discharged to attract visitors is useless and the final cost of PPC is relatively more expensive compared using organic SEO.
After reading the article I hope you get a brief explanation of the two ways of online marketing that SEO and PPC.
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Title: Advantages and Disadvantages Between SEO and PPCApa Advantages and Disadvantages Between SEO and PPC
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